Venturing into a new business in Nigeria can be exciting and challenging at the same time. The exictment of finally living your dreams may soon be wiped away with reality of harsh business conditions in the country.
Nigerian lawyer and Africa’s leading makeup entrepreneur Tara Fela-Durotoye has successfully navigated the uncharted waters of starting a new course of business in a country as Nigeria.
Tara shares her story on how she found her [email protected] and the challenges she has faced thus far.
1. How She Started House Of Tara
Tara Fela-Durotoye is a Nigerian lawyer turned Africa’s leading beauty and makeup entrepreneur. Tara started House of Tara at the age of 20, from her living room, while she was an undergraduate at the Lagos State University back in 1998.
Tara launched Nigeria’s first ever bridal directory in 1999, and in 2004 she opened the country’s leading beauty academy. Today, Tara has over 3,000 representatives spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin.
Tara made the Forbes’ list of 20 Young Power Women in Africa, 2013 and was also nominated as a Young Global Leader by the World Economic Forum. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.