Starting a new business in Nigeria can be exciting and challenging at the same time. White the exictment of finally living your dreams may flood your heart, it might soon be threatened with reality of harsh business conditions in the country.
However, Nigerian lawyer and Africa’s leading makeup entrepreneur Tara Fela-Durotoye didn’t let that deter her as she successfully navigated the uncharted waters of starting a new course of business in a country as Nigeria.
Tara is an icon, and an example of excellence and commitment. The lawyer turned Africa’s leading beauty and makeup entrepreneur started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998 and has now grown it into a franchise enterprise with three main lines of business: the Make-up Studio, the Makeup School and the Tara product line comprising beauty products and professional make-up kits.